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Consistently introducing fresh new trends to the prom industry is what Precious Formals takes pride in sharing with the ever changing prom girl craving an edgy dramatic style. Combining traditional designs with creative appeal allows Precious Formals to showcase a dramatic look for every style, being ball gown, a-line, straight, or short party dress your look is always setting the trend in prom fashion.


Look for your favorite trending style from Precious Formals, Posh Precious, Glam Gurlz, Or Precious Divas at your Authorized International Prom Retailer.

Paparazzi flashes the look and styling of Prom 2012 with designs that would have you easily mistaken for an A-list celebrity. The use of sequins, beads, and stoning makes your style shimmer with the flash of the camera. Head designer Madeline Gardner along with an unprecedented team of the best in wedding, prom, and pageant gives prom shoppers designs that lean toward Hollywood Black Tie. Vivid hues, sexy cut outs, and sleek fabric will set you apart and make sure that all eyes are on you!


Find your favorite Paparazzi, Flaunt, or Sticks and Stones by Madeline Gardner dress at your local Authorized International Prom Retailer.

Night Moves by Allure brings to life some of the most alluring designs of the 2012 prom collections. Made to catch you eye through the use of unique prints, delicate ruffle embellishment, and striking high low hemlines Night Moves and the couture division Evenings by Allure gives any prom shopper a look made for turning heads upon entrance. Deep tone hues add to the glamorous appeal of Night Moves stunning looks. With these combinations Night Moves by Allure is sure to remain a leader prom fashion and the perfect addition to your formalwear collection.


Find your favorite Night Moves by Allure or Evenings by Allure dress to make your alluring entrance at an Authorized International Prom Retailer.

La Femme takes classic elegance to a new level. With a perfect combination of soft flowing chiffon and glittering sequins, all over beading, and a perfect fit low back, La Femme allows you to make the statement of polished perfection when you enter a room. With an understanding that you are going to not stand like a statue attention is even given to how the dress will react when you move. Thus, giving you grace and elegance through out the night. The designers of La Femme believe that couture fashion plays an important part in how you want to look, walking the red carpet events of Hollywood and winning the Retailer’s Choice Award for Trend Setting Designs proves this. Look for La Femme designs to help make your red carpet entrance as striking as you!


Find your favorite La Femme, GIGI, or Dancing With the Stars dress for your striking entrance at your local authorized International Prom Reailer!

Sherri Hill is always known for fashion forward trend setting looks. Well, this year proves to be no different with the look being most requested “The Rock Star!” An over the top iridescent bling that stands out from all other stoning. The Rock Star collection boast both long and short lengths, true black to vivid rich colorful hues, and even the trend of feathers. To top off the trendy Sherri Hill look, add the killer peep toe pump with the iridescent bling and a 5 inch heel from Alisha Hill and your Sherri Hill trend setting look can truly be a family affair.


See other “Rock Star” looks from Sherri Hill in the 2012 catazine! Find you Rock Star style or other entrance making Sherri hill dress at an Authorized International Prom Retailer!

Alyce Designs has long been known for classic elegant looks that transcend the prom style spectrum. With looks that can showcase your personal style, Alyce adds to this through quality fabrics and embellishment as well as trend setting looks that will make you the belle of any ball!


Find your perfect Alyce Designs, B’Dazzle, or Black Label dress from an Authorized International Prom Retailer!

We always focus on the dress to make a grand entrance into prom or any special occasion, but what about the guy. His tuxedo look must make an entrance also. The highest fashion look, perfect fit, and fashion complementary accessory is a must for that entrance ready gentleman look. Want tradition? Go for the black notch lapel tux with a bow tie. Want trend? Go for a black peak lapel with a “long” tie. Feeling like you want him to be even more edgy then go for a chocolate or charcoal tux. Which ever look you go with you’ll be sure to make an entrance.

Contact your local authorized IPA retailer for the perfect tuxedo. If they are not a tuxedo retailer they will be your source for the best tuxedo retailer in your area.

Happy Holidays! from the staff and retailers of the International Prom Association!
Look for the IPA Authorized Retailer logo as you start your Prom 2012 shopping!

As we get ready to release the 2012 catazine, International Prom would like to take a moment and say “Thank You!” to the 2012 models, photography group, and stylist that added the final touches making the Limited Edition product complete. Great job, Chelsea, Gracie, Malone, and Caroline! You girls are an amazing group which we love working with each year. Great images! Thanks to our photographer, Sean and his team at Twisted River Productions. Finally, the head stylist this year, Emily, and the team from Formal Approach and International Prom, thank you for the “bling” that made the 2012 photo shoot a success!

Can’t wait for all of you to see the final product! Catazine in the mail to you soon!
Well, if you haven’t heard (even Ryan Seacrest is talking about the color) Tangerine Tango is the 2012 color of the year! Each year the Pantone Color Institute names the color of the year, last year it was Honeysuckle said to encouraged us to face everyday troubles with verve and vigor. Ringing in 2012 is the dramatic Tangerine Tango. Defined by the institute as a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. Leatrice Eiseman, executive director of the Pantone Color Institute® describes the color as “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” Look for this vivid hue from proms top designers to create your color of the year look.

Find your Tangerine Tango style at your local authorized International Prom Retailer.
